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*2024 WAEC GARMENT MAKING*
(5a)
Branding is a process of creating a unique and recognizable identity for a product, service, or company. It includes things like logos, slogans, colors, and overall visual design.
(5b)
(PICK ANY THREE OF YOUR CHOICE)
i) Brand recognition: A strong brand makes it easier for customers to recognize and remember your product or service.
ii) Brand loyalty: When customers identify with a brand, they are more likely to be loyal to it and make repeat purchases.
iii) Brand differentiation: A strong brand can help you stand out from the competition and be perceived as unique.
iv) Brand equity: A strong brand can increase the value of a company or product, making it more valuable to investors.
(5c)
(PICK ANY FIVE OF YOUR CHOICE)
I) Memorable: The name should be easy to remember and stick in people’s minds.
ii) Distinctive: The name should be unique and different from competitors.
iii) Relevant: The name should be relevant to the product or service it represents.
iv) Appropriate: The name should be appropriate for the target audience.
v) Adaptable: The name should be flexible and adaptable to different marketing contexts.
vi) Legal: The name should be legally available for use and not infringe on existing trademarks.
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